In addition to advertising and sales, marketing encompasses a wide range of activities
Smart tools, consistency and platforms that simplify the admin side of things are what you need to stand out.
- Learn how to make a real impact with your Google Business Profile.
- In addition to social media pages, community boards and local groups can also improve engagement.
- Determine which social media platform aligns with your goals—Facebook, Instagram, TikTok, Pinterest, etc.
The first step in effectively marketing an ECE service is to understand your audience and share content that builds community and drives enrolments
Be Consistent
Be sure to post regularly: 2–3 times a week. Share events, children’s activities, family testimonials, and highlight your staff.
Use AI
Don’t shy away from using AI to create content and ideas. Just ensure you review and proofread anything AI-generated to ensure it fits your voice and style.
Build Trust
Be authentic and build trust even with free tools—simply emphasise your values, learning approach and child-safe environment.
WHAT CUSTOMERS ARE SAYING
Yve Groot | Takapuna Private Preschool
The Discover team have been very responsive to our needs, the dashboard clearly show us our occupancy and % staff contact hours plus other features so we can quickly see how the centre is performing. The automatic invoicing and reminder emails saves us so much time and we can’t wait to go onto using ipads for children’s sign in and out.
